BRAND & PACKAGING · PREMIUM DTC SUPPLEMENTS · REMOTE

BRAND & PACKAGING · PREMIUM DTC SUPPLEMENTS · REMOTE

Design partner for premium supplement brand.

Sansser works with founders launching or updating supplement brands. The work covers positioning, identity, packaging, and the main design assets needed for launch.

Packaging is reviewed at its printed size, at small screen sizes, and beside relevant products from the same category.

How this studio runs

The studio runs on three rules.

Written down here so you can hold me to them.

  1. Rule 01

    Packaging is tested before approval.

    The label is reviewed at its intended print size, at thumbnail size, and beside relevant competitors. Problems with legibility, hierarchy, recognition, or price perception are corrected during the project.

    CHECK STANDARD

  2. Rule 02

    The brand is maintained as one system.

    The initial identity and packaging form version 1.0. New SKUs, packaging formats, and channel assets are added as documented updates using the same design rules.

    SEE HOW

  3. Rule 03

    One launch project at a time. Pricing is published.

    Brand v1.0 is $7,500. Ongoing support is $2,900 per month. Only one launch project is scheduled at a time.

    PRICING

  • 5

    B

    11

    Na

    12

    Mg

    14

    Si

    19

    K

    20

    Ca

    24

    Cr

    25

    Mn

    26

    Fe

    29

    Cu

    30

    Zn

    34

    Se

    42

    Mo

    53

    I

  • 5

    B

    11

    Na

    12

    Mg

    14

    Si

    19

    K

    20

    Ca

    24

    Cr

    25

    Mn

    26

    Fe

    29

    Cu

    30

    Zn

    34

    Se

    42

    Mo

    53

    I

Why it matters

Supplement founders fight on four fronts. Three of them are yours. One is mine.

01

Formulation

Sourcing, dosing, efficacy.

You + Your Lab

02

Compliance

Claims, labels, regulators

You + Your Counsel

03

Distribution

DTC, marketplaces, retail, logistics

You + Your Ops

04

Differentiation & Trust

Looking premium before anyone else reads a word

This one is Mine

01

Formulation

Sourcing, dosing, efficacy.

You + Your Lab

02

Compliance

Claims, labels, regulators

You + Your Counsel

03

Distribution

DTC, marketplaces, retail, logistics

You + Your Ops

04

Differentiation & Trust

Looking premium before anyone else reads a word

This one is Mine

01

Formulation

Sourcing, dosing, efficacy.

You + Your Lab

02

Compliance

Claims, labels, regulators

You + Your Counsel

03

Distribution

DTC, marketplaces, retail, logistics

You + Your Ops

04

Differentiation & Trust

Looking premium before anyone else reads a word

This one is Mine

The Three-Second Standard

The acceptance test packaging design never had.

The label is tested at thumbnail size and beside three relevant competitors. The review covers legibility, category visibility, immediate recall, visual recognition, and expected price. Respondents are screened against the intended customer profile.

RUNNING T-01 · THUMBNAIL
T-01
320px
T-01

Thumbnail

120 pixels wide. The size your product gets judged at on Amazon and Instagram. Drag it down and see what's left.

RUNNING T-01 · THUMBNAIL
T-01
320px
T-01

Thumbnail

120 pixels wide. The size your product gets judged at on Amazon and Instagram. Drag it down and see what's left.

THE TERMS

THE TERMS × THE TERMS × THE TERMS ×

The test is part of the contract.

The contract sets out the test method, comparison set, respondent criteria, pass threshold, and revision process. The final payment is due only if v1.0 meets the agreed threshold. All test results are shared with you.

The Three-Second Standard

The acceptance test packaging design never had.

The label is tested at thumbnail size and beside three relevant competitors. The review covers legibility, category visibility, immediate recall, visual recognition, and expected price. Respondents are screened against the intended customer profile.

RUNNING T-01 · THUMBNAIL
T-01
320px
T-01

Thumbnail

120 pixels wide. The size your product gets judged at on Amazon and Instagram. Drag it down and see what's left.

THE TERMS

THE TERMS × THE TERMS × THE TERMS ×

The test is part of the contract.

The contract sets out the test method, comparison set, respondent criteria, pass threshold, and revision process. The final payment is due only if v1.0 meets the agreed threshold. All test results are shared with you.

Rule 02, in practice

What a versioned brand looks like.

New SKUs, packaging formats, and channel assets are added to the existing system. Each update records what changed and which files were replaced.

v1.0.0FOUNDATION

Launch

Identity, label system, 3 SKUs, DTC launch assets. Shipped after passing the Standard.

v1.1.0MINOR

Line extension

Two new SKUs slot into the architecture. Zero drift from v1.0.

v1.2.0MINOR

Channel release

Amazon listing system: main image, A+ content, storefront. Tested at thumbnail size first.

v1.3.0PATCH

Reformulation refresh

New claims, new label, same brand. The Standard runs again, against the current grid.

v2.0.0MAJOR

The rebrand you won't need for years

Because nothing eroded on the way here.

v1.0.0FOUNDATION

Launch

Identity, label system, 3 SKUs, DTC launch assets. Shipped after passing the Standard.

v1.1.0MINOR

Line extension

Two new SKUs slot into the architecture. Zero drift from v1.0.

v1.2.0MINOR

Channel release

Amazon listing system: main image, A+ content, storefront. Tested at thumbnail size first.

v1.3.0PATCH

Reformulation refresh

New claims, new label, same brand. The Standard runs again, against the current grid.

v2.0.0MAJOR

The rebrand you won't need for years

Because nothing eroded on the way here.

Ongoing support covers these updates. The same designer maintains the identity, packaging, and current files.

Engagements · Rule 03

Pricing

New brands begin with Brand v1.0. The retainer is available after the initial project for ongoing design work.

First · The launch project

Brand v1.0

$7,500

Fixed

4–6 weeks · One launch at a time · Standard guarantee applies

Positioning and category review

Brand identity

Packaging system and first-SKU design

Print-ready files and agreed launch assets

Review through the Three-Second Standard

Working files and brand guidance

First · The launch project

Brand v1.0

$7,500

Fixed

4–6 weeks · One launch at a time · Standard guarantee applies

Positioning and category review

Brand identity

Packaging system and first-SKU design

Print-ready files and agreed launch assets

Review through the Three-Second Standard

Working files and brand guidance

Already launched? You start with the audit instead. The Standard runs on your current label, and the results decide whether you need a refresh or a rebuild.

Then · The release schedule

Retainer

$2,900

per month

Limited seats · After a project together · Pause anytime

New SKUs and line extensions

Campaign, email, and social assets

Amazon and retail adaptations

Updates to brand and packaging guidance

Quarterly changelog and file maintenance

Review of supplier-produced design work

Then · The release schedule

Retainer

$2,900

per month

Limited seats · After a project together · Pause anytime

New SKUs and line extensions

Campaign, email, and social assets

Amazon and retail adaptations

Updates to brand and packaging guidance

Quarterly changelog and file maintenance

Review of supplier-produced design work

The monthly priorities and expected workload are agreed at the start of each billing period.

Then · The release schedule

Retainer

$2,900

per month

Limited seats · After a project together · Pause anytime

New SKUs and line extensions

Campaign, email, and social assets

Amazon and retail adaptations

Updates to brand and packaging guidance

Quarterly changelog and file maintenance

Review of supplier-produced design work

Questions before you start? hello@sansser.com | Replies within one business day.

FAQ

The questions you'd ask on the call anyway.

How do you blind-test packaging remotely?

Respondents come from online research panels, screened to match your actual customer. They see your label next to its closest competitors at real sizes on real screens. You get the raw results, not a flattering summary.

I already have a brand. Is this only for launches?

No. Existing brands start with the audit: the Standard runs on your current label and shows exactly where it wins and where it leaks trust. The fix ships as a refresh (v1.x) or a rebuild (v2.0). The retainer is open after either.

Can I skip the identity and just get packaging?

Sometimes. If your identity passes the audit, yes. If it fails, packaging built on a broken identity will fail the Standard too, and the audit shows that before serious money gets spent.

Who owns the files?

You do. Everything, including working files, on final payment. Your brand should never be held hostage by its designer.

Still got questions?

FAQ

The questions you'd ask on the call anyway.

How do you blind-test packaging remotely?

Respondents come from online research panels, screened to match your actual customer. They see your label next to its closest competitors at real sizes on real screens. You get the raw results, not a flattering summary.

I already have a brand. Is this only for launches?

No. Existing brands start with the audit: the Standard runs on your current label and shows exactly where it wins and where it leaks trust. The fix ships as a refresh (v1.x) or a rebuild (v2.0). The retainer is open after either.

Can I skip the identity and just get packaging?

Sometimes. If your identity passes the audit, yes. If it fails, packaging built on a broken identity will fail the Standard too, and the audit shows that before serious money gets spent.

Who owns the files?

You do. Everything, including working files, on final payment. Your brand should never be held hostage by its designer.

Still got questions?

Your formula deserves to be believed.

30-minutes, one call. The price is already on the page, so we spend the time on your brand instead of a pitch.

or just mail : hello@sansser.com

Your formula deserves to be believed.

30-minutes, one call. The price is already on the page, so we spend the time on your brand instead of a pitch.

or just mail : hello@sansser.com

  • NMN
    NMN
  • NAD+
    NAD+
  • CoQ10
    CoQ10
  • ALA
    ALA
  • EPA
    EPA
  • DHA
    DHA
  • ALCAR
    ALCAR
  • TMG
    TMG
  • CREATINE
    CREATINE

Sansser is a remote brand identity and packaging design studio for premium DTC supplement and wellness brands. Every label is blind-tested against its category before it ships.

Sansser v1.0.0

Sansser v1.0.0

© 2026 Sansser | Design Studio

© 2026 Sansser | Design Studio